Brand Ambassadors

The Root One Six Brand Ambassador program connects you directly to a representative in your state who possesses skill, expertise and off road knowledge. Each one has special experience that helps you find what you need to complete your project, and help you get connected to other 4wd communities across the nation.  Find your state Brand Ambassador below. To learn more, contact us. 


Gideon Lytle, Aurora, Colorado                                                                                                                                               This Active Duty Army Wheeler is passionate about serving his country and has never met a stranger. He loves meeting new people and enjoys the 4x4 lifestyle. His rides include a YJ, a JK and a 4 Runner. With sidekicks, Bandit & Whiskey,  he enjoys exploring trails and navigating tough terrain challenges.  Look for Gideon at the Overland Bound Expo, FB @Gideon Luke   IG @lytle.jk.yj.wrangler


Leslie Ellegood, Central Florida
  This 4x4 enthusiast is easy to describe.....enthusiastic, outgoing, energetic and filled with personality! Look for her 08 JK      or  the awesome black & white 96 XJ named Wobbles, on the Ocala National Forest or wheeling the always fun Hardrock  Offroad Park. On IG @Floridakrawler_08 or @wobblesthexj  FB @Leslie Ellegood

Anthony J. Grieco, Orlando, Florida
  This enthusiast owns a sweet 99 Jeep Cherokee Sport, named "the Black Pearl", 3.5" lift rollin on 33's. Serious about exploring, he travels until he hits the end of the road, shifts into 4hi and moves full steam ahead until it is impossible to travel further. A member of the Orlando Jeep Club, you can find him at the Ace Cafe or Jeepers Den. Anthony is also a Gamer who isn't afraid of a challenge! On IG or T Griecothegecko   Snapchat @Science_Rocks01  FB @Anthony J.Grieco
Morgan McClure, Florida
  Automotive and diesel mechanic by trade, his true passion is wheeling and outdoor sports. Morgan's 96 Cherokee is sitting pretty on 35's with a sweet 4" lift. This trail beast was modified by himself with the help of friends. His technical knowledge along with a passion and respect for our natural resources makes him a true asset. Look for him at Jeep Ranch events and more. Morgan is ready and willing to give you advice on best wheeling areas in Florida, talk to you about products or support your next event.  IG @xjislife  FB @Morgan McClure
Tim Spadaro, New York
  This Jeep enthusiast couldn't find a 4x4 club in his home area so he took the reigns and founded Fourth Coast Jeeps. Going strong and growing, they enjoy heavy wheeling and holding community charity events to give back to the locals. Look for Tim at upcoming events like Titus Tough 4x4 or White Mountains Jeep Invasion. When you see him, make sure you say hi to his Jeep sidekicks, Kirby & Max! A Jeeper to the core, not only does he wheel his rig, he relies on it to get things done at home! 
IG Fcj_Silverfox FB @TimSpadaro

Frank Kocsis, Whispering Pines, North Carolina
  This First Responder served his country as a Fire Fighter and is now enjoying life as a true jeepaholic! His rigs are stunning and built for maximum performance. Frank is an active member of SW4DA, U4WDA and Blue Ribbon Coalition. Look for him at the Jeep Invasion at the entrance to the LaConte Center.  IG @FKocsisRootOneSix  FB @FrankKocsis


Rick Hackley, Monroe, North Carolina
  This 2015 Rubi owner ("Tank"), of two businesses,  made the rookie mistake of thinking he was just buying a "Jeep". Little did he know he was investing in a lifestyle that would quickly become an addiction and a love. His passion is now to tell stories of 4 x 4 trail adventures through photography. Look for him the 1st Monday of each month 6 p.m. @ Boardwalk Billys in Charlotte for Jeep night.   IG @want_2_b_Jeeps_photographer    FB @RickHackley
Rob Touw, North Carolina - Root One Six Director of Promotion Operations 
 If you have attended a 4x4 event in NC, SC, VA or AZ, chances are this girl has helped create or promote it.  Specializing in eventing and networking, she owns a small private 4x4 group (119K members and growing) called uOHVFam. 40, 45, 55, 60 and 80 Series are her rigs, each set up for a different terrain challenge. Look for her on Hell's Revenge in Moab, on the Uwharrie, working with Team Rubicon or at events across the south east.  IG uOHVFam  FB Robin Long Touw or @uOHVFam  email